• Campari's new bottle design is inspired by the brand's historical relationship with the city of Milan.
    Campari's new bottle design is inspired by the brand's historical relationship with the city of Milan.

The Campari brand has launched a new bottle design, which it describes as inspired by its shared history with the city of Milano, that began in 1860. It says the new bottle reflects the “sleek, minimalist fashion and contemporary design that Milano is known for – it is a visual homage to the city, combining effortlessness and understated elegance”.

The design, which Campari told PKN was created by Italian agency Robilant Associati, emphasises the direction of the lines, to symbolise “the journey of the Aperitivo ritual from Milano to the rest of the world, leading the eye to the city's name in the centre of the bottle”.

Campari will join artists from around the world at the upcoming art exhibition for the 24th Biennale of Sydney, which runs from 9 March to 10 June 2024. Here, art enthusiasts can admire the new Campari bottle at the main exhibition at White Bay Power Station, serving a range of Campari cocktails including Negroni, Campari Spritz and Campari Soda. This will be the first time White Bay Power Station has been opened to the public in over 100 years.

The bottle features lines which point towards the label.
The bottle features lines which point towards the label.

Paolo Marinoni, marketing director of Campari Australia said, “Since its creation, the Campari bottle has evolved alongside Milano, continuously drawing inspiration from its resourcefulness and its excitement, traits we feel are deeply bound to the spirit of our brand. We wanted to continue to pay homage to Milano through the design of the new Campari bottle and we could not be happier with the story it tells.

“We’re thrilled to showcase the new Campari design at the Biennale of Sydney alongside global artists and offer art enthusiasts a delicious refreshment,” he continued.

A spokesperson for Campari told PKN the new bottle is the result of a collaboration of multiple suppliers, who “came together to accomplish the successful launch of our iconic refreshed Campari bottle”.

“The design, development and production of the packaging materials were carried out in Italy with multiple strategic suppliers and lead development partners,” the spokesperson said.

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