Close×

Rio 2016 Olympic Games Australia team sponsor Cadbury has launched two new flavours in special edition packaging.

Its patriotic new Lamington-flavoured block is available through Woolworths, and the Cadbury Apple Crumble bar can be found in Coles from next month.

Lauren Fildes, head of strategic partnerships and events at Cadbury's parent company, Mondelez International, told AdNews the humble apple crumble mirrored Australian national colours of green and gold.

The trusty Lamington block represents another Aussie flavour which features milk chocolate with raspberry jam and vanilla cake-flavoured pieces and coconut.

The confectionery giant has bolstered its sponsorship of major events in recent years, zoning in on 'entertainment', 'movies' and 'families' as its core demographic.

Last year, Channel Nine secured Cadbury as a sponsor for The Voice, and the confectionery company is also a major partner of the 2016 Australian Paralympic Team.

Food & Drink Business

Entries are now open for the annual Melbourne Royal Australian Food Awards. Open to commercial food producers of all sizes, it is one of the largest programs of its kind. 

Victorian brewery, Bodriggy Brewing Co, is the first brewery in the state to achieve carbon-neutral certification and only the second in Australia to do so. The independent Abbotsford-based brewery achieved certification under the federal government’s Climate Active program.

According to Rabobank data, Australian consumers are facing higher chocolate prices heading into Easter, with retail chocolate prices up 8.8 per cent on the previous year as global cocoa prices soar.