King Valley prosecco producer, Brown Brothers, has released a limited-edition design for its Prosecco and Prosecco Rosé, in time for this year’s Christmas holiday season.
Monique Brougham, Brown Brothers brand manager, told PKN the new label was designed by “the amazing team at Weave” and printed by CCL. The bottles are produced by Visy.
The team at Weave were briefed to use the standard glass bottle format, and to “hero the key distinctive assets”. Brougham said, “The limited-edition bubblies have been designed to capture the essence of celebration and are perfect for any occasion.”
“What sets Brown Brothers Prosecco apart is our continuous desire to meet consumer demands,” Brougham added.
“Research shows that Aussies are eager to unwind and connect with their loved ones. That’s why Prosecco Limited Edition is the ultimate addition to those special moments shared with family and friends. It’s time to relax, enjoy and create lasting memories,” she concluded.
Daniel Cookson, Weave co-founder and executive creative director told PKN: “For the label, we took inspiration from the bubbles in the liquid, as well as leaning into premium category cues, to create something that really stands out on shelf. We wanted it to create a sense of classic luxury, while still feeling contemporary, approachable and fun.
“It was important for us to ensure we heroed the key Brown Brothers assets of the ribbon roundel and instantly recognisable Prosecco wordmark, in a way that felt true to the heritage of the Brown Brothers brand, but also appealed to a younger consumer. The result is a bottle that you would be proud to share with friends and family over the festive period, or whenever.”