Boxer & Co won Silver in the 2025 Better Future Sydney Design Awards, in the category Graphic Design: Identity & Branding, for its work with Perfection Fresh Australia.
The project involved developing a brand system to unify hundreds of SKUs while maintaining a consistent and recognisable identity.
Lily Ash, group account director at Boxer & Co, said, “This award means so much to the team. The Perfection Fresh project was a chance to bring real clarity, cohesion and joy to a complex brand, and it was a true pleasure to partner with such a thoughtful, collaborative team at Perfection. Recognition like this makes the hard work even sweeter.”
Luke Gibson, Timothy Meredith, Gwen Blake and Greg Boulting were also part of the Boxer & Co team on the project.
The company thanked its team, Perfection Fresh Australia and the Better Future Awards judges.
Boxer & Co's design work for Perfection Fresh has been featured by PKN recently, highlighting the complexity of the redesign and the depth of expertise involved.
Read more here.
