• Telstra's Smart Modem packaging range, designed by Birdstone, has won several awards and accolades.
    Telstra's Smart Modem packaging range, designed by Birdstone, has won several awards and accolades.

Melbourne brand and packaging design agency Birdstone Collective has won gold in the 2021 Pentawards new Sustainable Design category for its design of Telstra’s sustainable packaging system.

The new Sustainable Design category highlights sustainable innovation across packaging design and showcases the value of sustainable design to brands, businesses and designers alike. Birdstone won gold in the Home, Leisure and Other Markets sub-category.

"We are honoured to have received the highest accolade of any Australian design agency in this year’s awards," said Ian Blair, director of Birdstone Collective, who went on to thank those involved at Pentawards as well as Telstra "for supporting, recognising and celebrating sustainable design."

"Sustainable packaging is not only about looking good, but also about delivering technically optimised solutions," he said.

"At Birdstone, we call this balancing Eco-Image and Eco-Fact."

PKN has previously reported on this multiple award-winning pack, you can read more here.

To see the full directory of Pentaward winners click here.

In addition, the Pentaward winners from around the globe are featured in this year's The Package Design Book.

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