National hot foil stamping and embossing business Avon Graphics has created ecoembellish, its new recyclable brand covering its sustainable products.
The creation of ecoembellish will enable Avon Graphics’ customers to understand what can be recycled, and to guarantee the use of recyclable embellished products. Tate Hone, managing director, says, “It was a necessary progression, as more customers are now demanding sustainable products. The launch of ecoembellish will provide the clarity they need.”
Avon Graphics’ hot foil stamping, embossing, UV coating products, and its Alumma raised foil, will fall under the brand, and will carry the ecoembellish logo to certify their recyclability.
Hone has big plans for the brand, with new products to be added in the future. He says, “The new ecoembellish brand will build confidence for Avon’s customers, giving them peace of mind that their products will stand out on shelf, while reducing the environmental impact.”
All products in the ecoembellish range can be placed in the paper recycling bin and are kerbside recyclable.
Avon Graphics is a specialist embellishment company and print trade supplier with operations located in Melbourne, Sydney and Brisbane.
This article was first published in the September-October 2022 print issue of PKN Packaging News, p26.
