Armor All is introducing a new packaging design for its car care products, moving from its traditional black and gold to a vibrant orange. This change is part of a broader global packaging evolution aimed at increasing product visibility.
The updated packaging features an increased percentage of recycled materials and uses high-density polyethylene bottles, which are fully recyclable.
The redesign will be applied to key product lines, including Armor All Ultra Shine, Armor All Extreme, and Armor All Ultra Shield, with the new look set to hit shelves in Australia from August 2024.
The brighter packaging, the company says, will help customers identify products more easily, potentially allowing shoppers to locate Armor All items up to 19 per cent faster. The redesign also includes a more prominent logo and colour cues that guide consumers on product benefits.
According to Armor All, the interior range includes cleaning wipes, disinfectants, and protectants designed to rejuvenate leather and plastic surfaces, while the exterior lineup offers sprays and waxes to keep vehicles in optimal condition.
Armor All products are available at various retailers, including Supercheap Auto, Repco, Big W, Coles and Woolworths.
