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Sydney studio Equator has won gold for packaging design excellence at The Vertex Awards 2019 for Aldi's Specially Selected brand.

The Vertex Awards 2019 International Private Brand Design Competition is the only international competition devoted exclusively to the art of private brand packaging design.

The Equator team worked in collaboration with Aldi for the refresh of the Specially Selected brand and packaging refresh, creating a new premium look with an underlying stone theme and pops of colour, and delivered across more than 150 SKUs.

Design, photography and finished art for all the products was complete within 12 months, and aimed to win loyalty in customers with its bold design and simplified text to demonstrate consistency across Aldi's Specially Selected brand.

“Equator team is delighted to receive recognition on a global scale, especially when judged among many worthy peers,” Equator senior account director Andreea Grosanu.

“We are extremely proud of our strong relationship with Aldi and we are thrilled to have contributed to the success and growth of Aldi’s premium and biggest brand, Specially Selected.”

“We’d especially like to thank Simon Padovani and all the buying directors and assistants that trusted us and worked so close with us for the past year to deliver these great designs. This success could not have been achieved without the great ALDI Australian team that allowed us to implement our vision, so definitely this award is for you as well.”

The new design framework for Aldi's Specially Selected brand is on shelves nationally and is expected to run for three years.

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