Depot Creative’s Angela Spindler argues that British road signs have more to offer packaging designers than they might realise.
Essentialism is at the heart of packaging design right now, which means we need to peer through the lens of a wider range of disciplines.
I remember when I dreamed of being a cartographer. In those days, I looked for similarities or borrowed principles in a quest to harness new insights.
Perhaps I'd discover the fringe of a new trend or at least a refresh of a past piece of wisdom?
Today, I can’t help but feel we’re experiencing a rebirth of utilitarianism.
More and more, brands are seeking to make people happy through storytelling and meaningful connections. Giving back and saving the planet are important to consumers, for example.
But if we take a closer look at utilitarian design, we find some recent packaging beauties that have massaged these principles to deliver a fresh new aesthetic.
