Packaging group Quadpack Industries is targeting the Asia Pacific through the formation of a sales team focused on the region.
The company has set up a sales operation with the purpose of offering packaging solutions and design services to Asian beauty brands and contract fillers.
Regional director Jason Smith is leading the charge, and said the latest move was "a key element of our larger organic growth plans".
"We already have an established office in Australia and New Zealand and, since our merger with Collcap, an unrivalled presence across Asia," he said.
Quadpack has a supply chain and QA team spread across China, Hong Kong, Korea, and Taiwan.
The packaging group's Melbourne and Hong Kong offices will act as joint headquarters for Quadpack Asia Pacific.
"Now the different domestic markets are maturing, the time is right to start building relationships with local brands," Smith said.
Close to a third of the world's beauty packaging spend comes from Asia, accounting for half of the world's skincare market.
Domestic markets are maturing, and Quadpack has found an opportunity to provide packaging solutions to help brands perform both locally and internationally.
Headquartered in Europe, Quadpack has been present in Asia since its inception in 2003.
The company's Australian office is celebrating its 10th anniversary of servicing brands in Australia and New Zealand this year.