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The trend towards male grooming sees cosmetic packaging designs integrate masculine elements.

Melbourne cosmetics company Black Leopard, for example, worked with Quadpack on a range of men's skincare products for 'the everyday man, weekend warrior, or trend-setter within.

The chosen packs blend together and support the brand claim of 'male skincare that works'.

The packs use Yonwoo’s patented airless technology to protect the formula.

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The Black Leopard range uses Yonwoo airless Jumbo and Jumbo Slim, with tubes, a jar, and a roll-on to match.

Matt black finishing gives the packs a different touch sensation, and the purple silk screen is identifiable with the branding.

The shiny silver elevates the 'luxury' element, while maintaining the 'no mess and no fuss' message.

Initially showcased at Cosmoprof Hong Kong 2015, Black Leopard opened up its first store in Chapel Street, Melbourne early this year.

Food & Drink Business

Murray River Organics has partnered with Coles to enter the $1 billion breakfast cereal category, with the consumer brand launch of a new range of organic mueslis in 800 stores nationwide. It is expected to raise $5 to $6 million in revenue per annum.

The May/June issue of Food & Drink Business is out. It features our annual classified industry directory, a bumper 14-page processing & packaging tech update and loads of features on what's happening in the sector.

B2B beverages marketplace Kaddy has raised $3.5 million in funding, with the new funds aimed at helping the start-up enhance its platform capabilities, grow the team and expand interstate.