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Screen Graphic Solutions has finalised development of a new blue ink intended for use in its high-end Truepress Jet L350UV+ digital label printing system. The ink will be released worldwide in June.

Driven by a growing awareness of corporate and product brand image, label producers face an increase in demand for higher quality product labelling and packaging. Blues in particular are popular for corporate designs and product packaging, keeping consistency with brand identity.

Screen GP’s Australian managing director Peter Scott says: “Of all countries that stand to benefit from the introduction of special blue to the L350UV+’s inkset, Australia and New Zealand are sure to appreciate it most. With our blue skies and oceans, we are attuned to pure, rich blues. All packaging designers know that brilliant colours sell products off the shelves and dull colours have less appeal. Screen’s new blue ink for the L350UV+ is a welcome addition to the range and I feel sure it will be a hit with label and packaging producers in ANZ.”

Truepress ink for L350UV Blue is a new blue ink designed for use with Screen’s Truepress Jet L350UV+ system, a high-end digital UV inkjet label printing model that also offers features including print speeds of up to 60 meters per minute, wide media compatibility and outstanding operability. The blue colour gamut is now extended to its maximum potential.

The system’s ability to handle blue ink in addition to conventional CMYK plus white, allows it to faithfully reproduce blue colours in corporate designs that were previously difficult using process colors alone. It is also able to precisely output a wide range of blue tones frequently used on the packaging of items such as cosmetics, toiletries and body care products. These expressive capabilities help to improve brand image and create products that stand out from competitor items in the marketplace.

“Screen is continuing to develop new advanced features for the L350UV series of label presses,” says Scott. “All I can say is, watch out for more announcements at Labelexpo this September in Brussels.”

Screen digital label presses are available through Jet Technologies with support from Screen GP in Australia, and Jet Technologies with Fujifilm in New Zealand. A Truepress Jet L350+ (with extra Orange ink) will be demonstrated at PrintEx 2019, Sydney Showgrounds from August 13-17 on the joint Screen GP and Jet Technologies stand B08.

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