HP Indigo, represented in Australia and New Zealand by Currie Group, used Labelexpo Europe 2025 in Barcelona to underline its leadership in the global labels and packaging market, unveiling new digital press technology and celebrating a major installation milestone.
The company marked the debut of the HP Indigo 6K+ Digital Press, introduced upgrades across its established portfolio, and confirmed the landmark of 3000 HP Indigo label and packaging presses now installed worldwide.
Dublin-based Watershed, a leading converter, became the proud site of press number 3000.For Watershed, investing in the 6K+ has already strengthened turnaround times and service levels. Director Kirwan Waters said the new press gives the company “the flexibility to shift shorter runs to digital, freeing up capacity across the business” – a critical capability in today’s fast-moving market.
The fulcrum of HP’s showcase was its push for what it calls “nonstop digital printing,” driven by AI, intelligent automation, and connected workflows. The 6K+ comes equipped with a new SmartControlSystem designed to maximise uptime and diagnostic accuracy, while broadening versatility across media and inks.
Alongside the 6K+, HP spotlighted the HP Indigo V12 Digital Press, which the company says has been proving its strength in high-volume production with record customer runs of more than 1 million linear metres per month. Powered by LEPx technology, the V12 delivers at 120 metres per minute and is pitched as a digital complement to traditional flexo, cutting waste and setup time.
Swedish converter Nordvalls, now investing in its second V12, says the press has been transformative for efficiency and scalability. Nordvalls CEO Patrik Jenemark said the V12 has “fundamentally changed how we operate,” citing improvements in operational efficiency and responsiveness that led the company to double down on the platform.
The HP Indigo 200K, meanwhile, rounds out the portfolio for flexible packaging and larger label formats, supporting applications such as shrink sleeves. HP reports more than 400 flexible packaging press installations globally.
Expanding materials and sustainability leadership
HP also expanded its inline primer portfolio through new collaborations with Actega and Sun Chemical, alongside its established partnership with Michelman. This broadened ecosystem gives converters more flexibility in substrates and applications.
Sustainability remained central to HP’s messaging. Its Digital ElectroInk has achieved recognition from the Association of Plastic Recyclers for meeting recyclability standards and complies with tightening regulations such as Europe’s PPWR. Even HP’s booth at Labelexpo reflected this commitment, constructed from locally sourced, reusable materials with recyclable signage printed on HP Latex technology.
HP Indigo’s milestone of 3000 global press installations underscores the accelerating shift from analogue to digital across labels and packaging. With converters under pressure from rising costs, labour shortages, SKU proliferation, and sustainability demands, HP is positioning its portfolio as a future-ready toolkit to deliver profitable growth.
