Heidelberg has launched a new online portal which it says will enable label converters to benefit from expert knowledge in the field.
Label Experts, a joint project between Heidelberg and subsidiary Gallus, offers converters a free repository of technical articles, white papers, and tips.
According to Professor Dr. Ulrich Hermann, member of the management board responsible for lifecycle solutions and chief digital officer at Heidelberg, the knowledge base for label technology has greatly expanded with the growth of the industry, and it was only a matter of time before this knowledge was collected in one place.
“Heidelberg’s strength lies in its knowledge of its customers and their issues. This is where our future customer communication begins, not just with the product,” he said.
Hermann says that, with the launch of Label Experts, Heidelberg customers will be able to access exclusive expert knowledge.
“Only if we are able to prove to our customers that we understand the label printing industry, will our customers continue to place their trust in us for their most important investment decisions,” he said.
Dierk Wissmann, ANZ national sales manager for Gallus at Heidelberg, said the site aims to inspire converters.
"Any label printer can register and log in to view topics selected by our Label Experts team," he said.