EFI is hosting a three-part lunchtime webinar series looking at opportunities in corrugated digital, beginning today.
According to EFI, industry analysts worldwide agree that corrugated is the fastest growing market in print. This growth is being driven by changes in consumer buying habits, global trends such as box-to-shelf packaging and huge advances in digital print technology.
The EFI Educational Webinars will discuss how businesses are already making the move to digital, expanding their range of work, and winning new customers.
Iris Stewart from Optimised Media Graphics will present three webinar sessions discussing how business can make the move to digital and improve their business and customer value, achieve efficiencies and accuracy with workflows, consider the environmental effect, and provide offerings with personalisation and short runs.
Webinar 1 will look at the benefits of digital, to gain an understand the benefits of digital printing – the value to a print business and its customers, and the best ways to sell digital print and ensure return of investment.
Webinar 2 will focus on expanding your market – the brand owners. EFI says the customers, marketing specialists and brand owners, are looking for ways to stand out in their market. This session gives an overview of ensuring consistent colours across a range of mediums, personalisation with variable print data, successful customer stories.
Webinar 3 looks at taking taking digital to the next level. With digital, printers have the ability to shift a print run of 1000 to 10 personalised print runs of 100. This session discusses how you can deliver high level personalisation, variable content, automated workflow and white space advertising.
All sessions take place 1pm-2pm Australian eastern standard time. Webinar 1 is this Thursday, Webinar 2 on Thursday December 6, and Webinar 3 on Thursday December 20.
Click here to register.