Digital printing had its moment in the spotlight at Cannes Lions 2018, when HP collaborated with a leading sculptural artist to produce personalised and unique Moet & Chandon MCIII packaging
HP pushed the limits of its technology to demonstrate the future of engagement through print, collaborating with sculptural artist Karen Chekerdjian to produce personalised and customised labels and packaging for Moët & Chandon’s MCIII champagne at Cannes Lion 2018.
Cannes Lions celebrates and awards creatives and marketing communications industry luminaries of the year.
During the event, HP produced personalised labels and packaging for Moët & Chandon’s MCIII – one of France’s most prestigious champagne cuvées – with the names of the daily Cannes Lions Grand Prix winners.
The limited-edition packaging is an artistic printed recreation of a six-sided gold sculpture designed by Chekerdjian, whose signature was featured on each numbered box.
In addition, 300 jurors received a personalised champagne bottle, and 400 platinum pass attendees received a digitally printed box – printed on an HP Indigo 12000 Digital Press – containing a personalised champagne bottle and chocolates in a “toast to creativity.”
HP collaborated with Serafi, a Barcelona, Spain-based print service provider, to demonstrate the capabilities of the latest HP Indigo printing technology, including an HP Indigo 12000 Digital Press, new HP Indigo silver ink, and HP Indigo 6900 digital press, transforming the media and items into customised luxury pieces with silver and gold metallic effects fitting the award-winning occasion.
The exclusive packaging was displayed in The Girls’ Lounge in the Hotel Martinez in Cannes all week.
