Vegemite’s limited-edition range of Mitey Meals labels have landed in supermarkets across the nation, featuring scannable QR codes for each meal featured on jars, showcasing how Vegemite can enhance each recipe.
Made at Vegemite’s factory in Port Melbourne, Victoria, the label rotation consists of six Mitey Meals: Nachos, Bolognese, Pizza, Barty Parmy, Stir Fry and Pho.
Bega says the six meals that have been chosen are a nod to some of the ways that the nation’s beloved Vegemite is most enjoyed.
Bega Foods marketing manager Jess Hoare says that cooking with Vegemite is on the rise, and the spread has long been used as an ingredient.
“The labels reflect the great ways to elevate your recipes using Vegemite. Additionally, Vegemite lovers have long been sharing that it’s the secret ingredient in their cooking,” said Hoare.
Vegemite’s famous 1959 ‘Happy Little Vegemite’ advertisement called out to Australians to ‘put Vegemite next to the pepper and salt when you set the table’.
“The Mitey Meals labels reflect how Vegemite can add a uniquely Aussie taste to recipes,” said Hoare.
Mitey Meals labelled Vegemite jars are available in 150g, 380g and 560g jars, as well as the 200g and 350g Squeezy products at supermarkets and retailers nationally.
