UPM Raflatac has launched new “Pop-Up” labelling solutions for food, beverage, home care and personal care, designed to catch the consumer’s eye on supermarket shelves.

Attaching to various packaging solutions as a 3D pop-up on the top or side of the product, the PET labels feature clear, white and metallised faces; additionally, the company promises they will keep their shape through any transportation and storage conditions.

According to Junion Zhao, director of films business for APAC at UPM Raflatac, these labels are a response to growing demand for an innovative new way to allow brands to differentiate their products from the competition.

“The demand for promotional Pop-Up labels is spreading throughout the region at an exponential rate, and UPM Raflatac now provides customers with an excellent stand-out product for answering to this trend,” said Zhao.

The labels use the water-based RP799 adhesive, which Jefferey Wu, R&D manager for APAC at UPM Raflatac, says ensures strong adhesion on even small-diameter glass, plastic, metal, and paper containers.

“Due to the well-balanced recipe of this UPM Raflatac adhesive, the labels will peel off cleanly without any residue left on the surface of the substrates,” he said.

Food & Drink Business

Universal Robina Corp, which owns Snack Brands Australia, and German-based snack food maker, Intersnack Group have announced a strategic partnership. URC will sell 40 per cent of its business in Australia and New Zealand to Intersnack.

A distribution deal between Made Group and Coca-Cola Amatil will see its beverage brands Rokeby Farms and Impressed expand into 50,000 restaurants, cafes and convenience stores around the country.

The World Health Organisation's European division has criticised the region's baby food market as it found a large proportion of products are high in sugar and incorrectly marketed for children under the age of six months. WHO has developed a draft Nutrient Profile Model as a result to combat misleading marketed products.