Australian packaging automation and product traceability system integrator Foodmach has teamed up with global supply chain security expert Systech to bring its Unisecure technology to the ANZ market.
The agreement, announced today, allows Foodmach to serve as a 'Systech preferred partner' to market UniSecure in Australia and New Zealand.
According to Systech, UniSecure is the only proven, non-additive, product authentication solution that leverages existing product barcodes and packaging to create a unique signature that cannot be duplicated, hence ensuring product authenticity.
Print operations are dynamic, whereby environmental factors combine to produce micro-variations or “noise” in printed marks. These variations are random, unique, and beyond controllable resolution of any printer, according to Systech. The company says UniSecure takes advantage of these variations by detecting measurable patterns and harnessing them to generate an inherent, covert security feature from existing package print marks.
Systech claims that the ability to uniquely identify and authenticate individual products is the only path to mitigate counterfeit and diversion risks in the supply chain, while protecting brand equity and assuring consumer safety.
Ara Ohanian, CEO of Systech, says: “Australia and New Zealand are significant exporters across high-value categories, including food, dairy and wine, to Asia; where counterfeiting and product diversion are growing challenges to brand owners. We are confident that our pioneering technology, in partnership with Foodmach, will deliver end to end supply chain protection in this fast-growing region of the world.”
Phillip Biggs, GM, Product Traceability Solutions at Foodmach, adds: “When I came across Systech’s technology – unique serialisation and traceability without the need for any additional unique covert or overt technologies on each individual product – I knew it was a game changer. We are extremely excited to partner with Systech. We believe there is a tremendous need for this technology in Australia and New Zealand.”
Foodmach and Systech will be demonstrating the new solution on stand E065 at AUSPACK 2019, with Systech's Liza Nelson presenting on the technology in the Showcase Theatre.
