In addition to its groundbreaking concept of Full Wrap, Multivac Marking & Inspection now offers two more high-quality and sustainable labelling solutions for fresh produce trays – Top Wrap and Top Close.
Whereas Top Wrap involves applying a label to the top and both sides of the tray, Top Close seals the tray closed just with a label from above.
According to Multivac, both concepts are the ideal choice for all fresh products, which do not have to be packed under modified atmosphere or airtight in a vacuum, which means that a label can be used to simply seal the tray closed and label it attractively at the same time.
Both labelling solutions have one thing in common – they provide a strong purchasing incentive thanks to their attractive label and recyclable pack.
The self-adhesive labels on a backing material not only offer a large area for customer information and marketing purposes, they also open up a wide range of possibilities for product presentation in terms of material thickness and label shape.
It is possible, for example, to have cut-outs in the label, as well as adhesive-free zones, so that contact with the product is prevented. Perforations serve as opening aids and make the handling of the packs easy for the consumer.
With Top Wrap, the label makes sure that the content can’t fall out of the tray or be removed by the customer, but in contrast to full wrap labelling, the label is only applied to the top and two sides, and not around the complete pack.
According to the company, this saves material and ultimately resources, and the label achieves its purpose in equal measure.
“Thanks to a combination of cardboard trays and standard self-adhesive labels made of paper or renewable materials, this produces a pack that can be sorted perfectly into its separate components for recycling,” said Michael Reffke, product manager for labelling technology at Multivac Marking & Inspection.
With Top Close, plastic or cardboard trays with a wide flange or even round trays can be sealed closed simply and securely on the top, and labelled at the same time. The label only adheres to the flanges of the tray.
Thanks to an adhesive-free zone or retention of the backing material in the middle of the label, the product does not come into contact with the adhesive.
Transparent labels also allow an optimum view of the product, while ventilation holes ensure that there is air circulation.
The label can also be printed on the labeller itself with a best-before date, and it is even possible to inspect the print on the label.
