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UPM Raflatac has expanded its range of adhesives for low-temperature food labelling with the launch of its RP48 acrylic adhesive for the South East Asia market.

The company said RP48 has good adhesion, as well as good clarity and smooth convertibility. It can be used for labelling food packages stored in cold and frozen conditions as low as -40°C.

A statement from UPM Raflatac said low-temperature food packaging that will be labelled and stored in frozen or moist conditions – usually at 0°C or colder – often presents challenges for brand owners and packers.

“Hotmelt adhesives are typically used to label foods stored in these conditions but can suffer from limited clarity and convertibility,” the company said.

“RP48 performs well at low temperature, and excels at frozen conditions, in particular, ensuring labels on food packaging remain firmly in place and retain their shelf appeal.”

The company said the adhesive has good clarity when used with clear film faces and improves the stability and efficiency of the converting and dispensing process.

“RP48 can be paired with UPM Raflatac PP Matt White TC 80 or UPM Raflatac PP Clear TC 50 film face materials,” the company said.

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