Macsa ID SA, represented in Australia by Result Group, has announced the expansion of its iCON laser range to incorporate the entry-level iCON 3 small character coding laser.

Developed as an economical alternative to inkjet printing, the iCON 3 delivers several benefits in terms of user-friendliness, performance, return on investment and sustainability.

“Laser markers are often seen as a more expensive alternative to established technologies, however, this isn’t necessarily true,” says Paul Irwin, national sales manager of Result Group.

“While the initial outlay for a laser marker may be higher, the trade-off is that without the need for consumables and low maintenance costs, significant savings are achieved over the life of the unit. And, by removing the ink and solvents, an unsurpassed level of environmental benefits is achieved.”

To make iCON 3 more competitive in the market, Macsa has introduced several engineering workarounds to the system. 

These include a new touchscreen with updated software, integrated Wizard-assist with simple configurations and easy-to-set-up and use templates for reporting. Moreover, inexperienced operators are supported and guided via on-demand online video tutorials.

Traditionally, laser technology has been most suited for high-volume applications. However, thanks to Macsa’s iCON 3 release, laser coding is now also a cost-effective solution for lower-volume manufacturers.

“Laser coding shouldn’t be solely for those with big budgets, it needs to be accessible so all companies – from startups to big manufacturers – can benefit from the high productivity and environmental advantages the iCON 3 and the entire Macsa range provides,” explains Michael Dossor, group general manager of Result Group. 

Compact and lightweight, iCON 3 is easy to position on packing lines, even in tight spaces, and can mark in various orientations. 

The powerful hardware and innovative software enable the iCON 3 to reach the high-speed requirements of most production lines, delivering clear codes even at small sizes. 

According to Macsa, the iCON 3 laser coder is the ideal option for those seeking a coding solution that offers marking flexibility and durability, a significantly reduced environmental footprint (when compared with an inkjet) and a great return on investment.

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