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Impact Labels has become one of just two companies certified by Coles Supermarkets as a preferred flexographic label provider.

An Australian-owned company, Impact participated in a Coles forum to develop a benchmark certification for the supermarket's packaging and labelling printers. In a trial, Impact used UV flexo solutions from Jet Technologies, such as Pulse Roll Label Products' PureTone FPC (Food Packaging Compliant) inks, to achieve a 97 per cent accuracy in matching Pantone and special colours.

Byron Hudghton, managing director, Impact Labels, says he is pleased with the certification, and looking forward to expanding his company's partnership with Coles. “Impact is looking at the big picture in being able to prove to Coles, and other brand owners and retailers, what we can do to optimise colours using a standardised process,” said Hudghton.

“We take a print by numbers approach that is analytical in set, measure, calculation and the processes behind it. By combining PureTone FPC’s high density, vibrant and substrate versatile inks, with the right controls, tools and systems, we are well-positioned to offer the best product that meets the expectations of our customers every time.”

According to Jack Malki, director of Jet Technologies, Impact's success with Coles was partly thanks to the high quality of PureTone FPC inks. “It is vital that the ink systems we supply to our customers are fully compliant with the most rigid industry regulations, particularly when it comes to food packaging and labelling applications,” said Malki.

“PureTone FPC inks are not only migration compliant, but Impact also benefits from the high-strength mono-pigmented formulation, which gives cleaner, brighter colours, and, in combination with digital colour management, provides accurate, consistent brand colours, right first time.”

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