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Systech, distributed in Australia by APPMA member Foodmach, showed off its Systech Brand Protection Suite at Pack Expo Las Vegas.

Systech’s software integrates serialisation, traceability, authentication, and insight to combat counterfeiters, solve product diversion, and meet regulatory compliance.

According to Phil Biggs, general manager of product traceability solutions at Foodmach, the product has proved popular among Australian clients.

“Since launching the game-changing Systech UniSecure solution at Auspack in March, we’ve had tremendous interest from Australian wine and nutraceutical manufacturers and brand owners.

“We’ve proven the technology can create a unique serialised ‘eFingerprint’ from a standard retail barcode at speeds over 700 products per minute, with a 100 per cent read rate. Interest has been focused on anti-counterfeit applications, particularly for exporters into Asia.”

Joe Belenardo, senior vice president at Systech, called the launch a “paradigm shift” for brand protection solutions.

“We see that our customers are demanding an integrated solution which allows them to deploy the technology they need depending on their supply chain threats and challenges.

“With this launch, we are unrivaled in providing an end-to-end brand protection solution that will meet our customer’s requirements at any point in their brand protection journey,” he said.

CEO Ara Ohanian said Systech aims to give brand owners end-to-end visibility and actionable, data-driven insights about specific products across the supply chain.

“As counterfeiters and grey market criminals become more and more sophisticated, traditional measures like holograms and special inks alone are not enough to combat supply chain threats while other technologies like RFID are too expensive for most products.

“Brand protection must evolve and Systech is committed to delivering disruptive technologies and holistic solutions that help our customers keep products authentic, safe and connected, from manufacturing to their consumers,” said Ohanian.

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