• Security holograms are often used on banknotes. Photo by Dave Gough.
    Security holograms are often used on banknotes. Photo by Dave Gough.
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Demand for anti-counterfeiting technology including holograms is increasing among packagers, according to a new report.

The Global Anti-Counterfeit Packaging Market Professional Survey Report 2018 forecasts that the worldwide market for anti-counterfeiting packaging technology will exceed US$357 billion (AU$491 billion) by 2026.

With fakes continuing to emerge from regions such as Asia and Eastern Europe, packagers are looking to methods such as track-and-trace security holograms to ensure confidence in their products, says the International Hologram Manufacturers Association, which comprises 100 hologram companies from around the world.

Manoj Kochar, IHMA.
Manoj Kochar, IHMA.

According to Manoj Kochar, chair of the IHMA, holographic technology is an effective method to ensure the security of packaging. “Holography has a key role as an effective, highly flexible weapon in the ongoing battle to thwart counterfeiters and fraudsters,” he said.

“All involved in the supply will be reassured by the presence of holograms on products and recognise the benefits they provide.”

Food & Drink Business

Queensland’s Food Technology and Manufacturing Exhibition returns to Brisbane this month! The triennial FoodTech Qld expo is on 28-30 July 2019 (Sunday to Tuesday) at the Brisbane Convention & Exhibition Centre. This year’s theme is “Creating new lines in manufacturing” and aims to deliver nothing less.

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