Demand for anti-counterfeiting technology including holograms is increasing among packagers, according to a new report.
The Global Anti-Counterfeit Packaging Market Professional Survey Report 2018 forecasts that the worldwide market for anti-counterfeiting packaging technology will exceed US$357 billion (AU$491 billion) by 2026.
With fakes continuing to emerge from regions such as Asia and Eastern Europe, packagers are looking to methods such as track-and-trace security holograms to ensure confidence in their products, says the International Hologram Manufacturers Association, which comprises 100 hologram companies from around the world.
According to Manoj Kochar, chair of the IHMA, holographic technology is an effective method to ensure the security of packaging. “Holography has a key role as an effective, highly flexible weapon in the ongoing battle to thwart counterfeiters and fraudsters,” he said.
“All involved in the supply will be reassured by the presence of holograms on products and recognise the benefits they provide.”