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An Australian blockchain tech start-up has joined GS1 Australia’s Alliance Partner Program in a bid to protect brands and their supply chains.

The start-up, called TBSx3, combines blockchain technology with anti-counterfeit technologies to help protect brands and offer consumers product origin information.

TBSx3 has joined GS1 Australia’s Alliance Partner Program to show its commitment to enabling brands to protect their supply chains through end-to-end visibility using GS1 standards in both sea freight and air freight.

TBSx3 technology also helps brand owners and retailers reassure their consumers that their products are genuine and safe.

It can use any packaging tracking technology such as QR, intaglio labels, or NFC to connect brands with consumers.

TBSx3’s technology is supported by a global blockchain consortium of freight forwarders, shippers, sea and airport operators.

The platform uses next-gen SCM technology, and is designed from the ground up to run on blockchain technology.

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