There's another P to add to the packaging arsenal, next to protection, persuasion, promotion ... we now have politicking.
With the mainstream media reporting today that controversial One Nation leader Pauline Hanson wants to launch her own craft beer in a bid to create an opportunity to converse with voters, it's come to PKN's attention that there is already a Pauline Hanson beer on the market. Probably not to her taste.
The East 9th Brewing Unlimited team have worked up its new Fog City craft ‘activist cider’ to "positively protest the injustices of bigoted politicians, laws and prejudices".
Owners Josh Lefers, Stephen Wools and Benjamin Cairns have labelled their new range ‘I’d Swap Pauline For A Refugee’ to protest against the One Nation leader’s controversial refugee policy.
And they’re not pulling any punches when it comes to championing the people of Australia and the world.
"We are a national company, so we wanted to talk about damning issues that are affecting Australians, and people trying to come to Australia. Our new label does just that," says East 9th Brewing director, Josh Lefers.
“Our new slogan ‘I’d Swap Pauline For A Refugee’ is aimed at lobbying Pauline Hanson, her inhumane refugee policies, and every person with beliefs like hers that create a terrible energy in the world.”
Fog City The People Vs. series also includes a label promoting marriage equality, ‘Shut Up Govt. Of Course It’s A Yes To Gay Marriage’.
Josh Lefers says, "Fog City activist cider can be purchased from all good, open-minded independent retailers nationally."
