New Zealand brewer Cassel Brewing Company employed glass packaging for its award-winning beer as a key part of its recovery after the Christchurch earthquake in 2011.

Bayard Sinnema, APAC strategic marketing director for O-I Glass, said O-I collaborated with Cassels to make the video before the impact of Covid-19 was felt in Australia.

“We felt it was still important to share it because Cassels’ messages about business recovery and success following adversity are highly relevant right now,” Sinnema said.

“Awareness of the benefits of using infinitely recyclable glass is continuing to grow. The use of glass packaging was a key part of Cassels’ recovery. During our work with them they were delighted to find that amber bottles contain up to 75 per cent recycled glass as that strongly aligned with their aims for selling a product that represented their contribution as environmental custodians within their community.”

Food & Drink Business

Murray River Organics has partnered with Coles to enter the $1 billion breakfast cereal category, with the consumer brand launch of a new range of organic mueslis in 800 stores nationwide. It is expected to raise $5 to $6 million in revenue per annum.

The May/June issue of Food & Drink Business is out. It features our annual classified industry directory, a bumper 14-page processing & packaging tech update and loads of features on what's happening in the sector.

B2B beverages marketplace Kaddy has raised $3.5 million in funding, with the new funds aimed at helping the start-up enhance its platform capabilities, grow the team and expand interstate.