New Zealand brewer Cassel Brewing Company employed glass packaging for its award-winning beer as a key part of its recovery after the Christchurch earthquake in 2011.
Bayard Sinnema, APAC strategic marketing director for O-I Glass, said O-I collaborated with Cassels to make the video before the impact of Covid-19 was felt in Australia.
“We felt it was still important to share it because Cassels’ messages about business recovery and success following adversity are highly relevant right now,” Sinnema said.
“Awareness of the benefits of using infinitely recyclable glass is continuing to grow. The use of glass packaging was a key part of Cassels’ recovery. During our work with them they were delighted to find that amber bottles contain up to 75 per cent recycled glass as that strongly aligned with their aims for selling a product that represented their contribution as environmental custodians within their community.”