The Australian craft cider industry has launched a ‘100% Australian grown’ trust mark and brand proposition to help it tap into export markets.
The trust mark is part of a $500,000 investment to market craft cider overseas and has been funded through the Australian Government’s $50 million Export and Regional Wine Support Package.
Wine Australia partnered with Cider Australia and consultant Guy Taylor to develop the marketing strategy that is unique to Australia and meaningful in chosen export markets.
“Authenticity is very important to our industry. The trust mark will help consumers to recognise what makes Australian craft ciders unique – a premium beverage made with 100% Australian grown apples or pears,” Cider Australia president and craft cider producer Sam Reid said.
“This initiative also aims to drive significant growth for the Australian craft cider community, raising its profile both domestically and internationally.”
The trust mark and brand proposition was launched at the eighth annual Australian Cider Awards in Sydney.