Australia’s sustainability program for grape and wine producers, Sustainable Winegrowing Australia, now has its own trust mark, which will represent to consumers the sustainability commitments of certified members.
The mark was launched on Tuesday (29 September) and can be used on wine labels, communications and marketing materials of certified members who are part of the Sustainable Winegrowing Australia program.
Minister for agriculture David Littleproud said he encouraged all Australian grapegrowers and winemakers to join and support Sustainable Winegrowing Australia.
“Australian grape and wine producers have a proud history of sustainable production and caring for their land. This trust mark provides a tangible way for producers to demonstrate their commitment to sustainability in the global wine marketplace,” Littleproud said.
Sustainable Winegrowing Australia is modelled on global best practices and aligned to the United Nations Sustainable Development Goals, and is managed by the Australia Wine Research Institute and supported by Australian Grape & Wine and Wine Australia.
Wine Australia CEO Andreas Clark said it is important for the industry to champion its sustainability credentials internationally.
“We have a great story to tell about our wines being an expression of our people and our places, and the trust mark will help people connect to our sustainability messages,” Clark said.