SKYY Vodka has released a limited edition can fitted symbolically with a ring in celebration of same sex marriage.
The drinks company claims to have achieved a world first, fitting the can with a polished ring pull finished with a sparkly cubic zirconia.
Called YYES, the premix drink variety follows on from the launch of SKYY's #CheersToEquality campaign.
One dollar from every YYES product sold will be donated to the Just.Equal organisation, to support its ongoing work in addressing the needs of LGBTI Australians through lobbying, community consultation, and social media.
Sydneysiders can show their support and get their hands on the new SKYY Vodka YYES cans at Gazebo Wine Bar & Dining, Elizabeth Bay as well as the Liquor on Oxford bottle shop in Darlinghurst from today (while stocks last).
