Close×

Ready-to-drink cocktail brand Melbourne Martini has rolled out a new variety with striking packaging.

The Amaretto Sour joins three other flavours of Espresso Martini, Salted Caramel Espresso Martini, and Tommy Tequila Margarita.

Each drink requires chilling, shaking and pouring, and they are gluten-free and vegan-friendly.

In keeping with the range's premium positioning, the label is designed for stand out in the fridge. The design was created by Melbourne Martini's in-house designer, Tukka.

The Melbourne Martini brand was founded last year by best mates Alexander Haeusler and Dylan Alexander, who discovered the idea while drinking espresso martinis at their local bar.

They believed there was a gap in the market for high-quality RTD cocktails using premium ingredients.

The brand has sold over 210,000 units in its first 12 months of business.
 
Each cocktail jar retails for $9.99 individually or $38.99 for a four pack, and stockists include Dan Murphy’s and Art Series Hotels minibars.

Soon, the Tommy Tequila Margarita will be available on Virgin Australia domestic economy and short-haul flights.

Food & Drink Business

The Victorian government has invested $160,000 to support the sustainability and profitability of the state’s wine industry, matched by $240,000 from Wine Australia. The funds will help Wine Victoria to provide the wine industry with the knowledge, tools and resources needed to improve practices and outcomes.

Australian spirits producers had an outstanding showing at the 2025 International Wine and Spirits Competition (IWSC) in London, with top scoring producers including 30 Knots Spirits, Australian Distilling Co., Ester Distilling, Mt. Uncle Distillery, Nine Circles Distillery, and Turner Stillhouse.

The recent innovation forum hosted by the Australian Marketing Institute and research company, T Garage, examined the reality for the rapidly evolving landscape of consumer goods that innovation is now table stakes. Experts from three of Australia's Top 100 food and drink companies shared their experiences and confirmed innovation is not just a corporate strategy, but a mindset permeating personal and professional life.