Ready-to-drink cocktail brand Melbourne Martini has rolled out a new variety with striking packaging.

The Amaretto Sour joins three other flavours of Espresso Martini, Salted Caramel Espresso Martini, and Tommy Tequila Margarita.

Each drink requires chilling, shaking and pouring, and they are gluten-free and vegan-friendly.

In keeping with the range's premium positioning, the label is designed for stand out in the fridge. The design was created by Melbourne Martini's in-house designer, Tukka.

The Melbourne Martini brand was founded last year by best mates Alexander Haeusler and Dylan Alexander, who discovered the idea while drinking espresso martinis at their local bar.

They believed there was a gap in the market for high-quality RTD cocktails using premium ingredients.

The brand has sold over 210,000 units in its first 12 months of business.
Each cocktail jar retails for $9.99 individually or $38.99 for a four pack, and stockists include Dan Murphy’s and Art Series Hotels minibars.

Soon, the Tommy Tequila Margarita will be available on Virgin Australia domestic economy and short-haul flights.

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