• The packaging team at Vinpac International with James Vallance - Commercial Manager (pictured middle).
    The packaging team at Vinpac International with James Vallance - Commercial Manager (pictured middle).
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Global leader in PET kegs OneCircle has announced a new commercial partnership with Vinpac International, part of the Endeavour Group.

Vinpac will be the first official reseller of OneCircle’s KeyKeg, UniKeg and accessories in Australia. It will bring OneCircle’s supply chain closer to Western and Southern Australian wineries from its warehouses in Adelaide and Perth. The company opened its own warehouses in Melbourne and Brisbane last year.

Tim Bakker, responsible for sales and support in Western and Southern Australia for KeyKeg said: “Signing a partner like Vinpac is great news for all Australian hospitality venues who can expect a wider range of quality Australian wine to be available in KeyKeg. 

“KeyKeg is attracting so much interest from wineries because of the bag-in-keg technology which prevents the wine from oxidation, even while being dispensed, therefore preserving quality and reducing losses from waste.”

KeyKeg is fully recyclable and can be used in a circular way as raw material for new kegs.  Currently, 30 per cent of a KeyKeg is made from recycled material due to collection and recycling projects established by OneCircle to operate alongside existing waste streams. 

It now runs successful schemes in the Netherlands, UK, Spain, Ireland, Switzerland, France and Belgium, with more planned around the world.

The kegs also produce less CO2 emissions, use less water, and don’t require harsh cleaning chemicals. 

Vinpac commercial manager James Vallance said OneCircle partnered with Vinpac because it met its strict criteria of sustainability, innovation, growth, efficiency, and quality.

Vallance said: “Today’s announcement is an exciting growth opportunity for our business, and it means that our customers can access a premium quality packaging product which also has very strong sustainability credentials.”

Annemieke Hartman, board director at OneCircle, said: “We expect to return to the strong growth seen in the Australian market before the coronavirus pandemic and today’s announcement puts us ahead of the game. 

“The new relationship with Vinpac takes us to the next level because it means that we are now strategically and geographically placed for wine customers in the region with lower distribution costs and supply chain impact.”

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