• The bottle design from O-I features The Kraken's distinctive tentacle design embossed around its neck.
    The bottle design from O-I features The Kraken's distinctive tentacle design embossed around its neck.

O-I Australia has partnered with The Kraken Black Spiced Rum for a premium glass packaging solution for the launch of new premix varieties Kraken & Dry and Kraken & Cola, recently released to the market.

The Kraken Rum’s new range of 330ml bottles are on-brand, O-I said, with the iconic tentacle and brand name embossed on the bottle’s body and neck.

O-I Australia worked with The Kraken Black Spiced Rum over a year to develop the look and feel of the new bottle.

The bottles are made at O-I’s Melbourne plant and will also be recycled in Australia.

Bayard Sinnema, strategic marketing for O-I, said The Kraken’s brief challenged the company’s design and manufacturing teams. “However, the end result is proof in O-I’s ability to work closely with all stakeholders for positive outcomes,” he said.

“The bottles look and feel great. It’s all about enhancing the consumer’s experience of the new Kraken Rum premix offering, as well as know they have been part of an Australian manufacturing success story.

“One of the beauties of glass is that it’s infinitely recyclable. In the case of The Kraken’s new premix bottles, we can complete the process from use to manufacture into another bottle in just thirty days.”

The new Kraken & Dry and Kraken & Cola are now available at BWS, Dan Murphy’s and other retailers, 4-pack RRP $27.

Food & Drink Business

The NSW government has launched a portal for manufacturers who can help fill gaps in the supply of medical equipment and hygiene products in dealing with the pandemic.

Slater and Gordon has issued proceedings on behalf of shareholders against Treasury Wine Estates following its profit downgrade in January, which wiped $3 billion from its market capitalisation.

Four Pillars has launched its own Heads, Tails and Clean Hands hand sanitiser, as well as scaling up production of simple hand sanitiser exclusive to healthcare professionals on the frontline of the fight against COVID-19.