Just Water’s Tetra Top carton bottle, designed and produced by Tetra Pak, has won Best Packaging Solution at the 2018 Global Bottled Water Congress.
The recyclable Tetra Top bottle is more than 50 per cent paper, with a cap and shoulder made from non-food grade sugar cane. Judges praised Just Water for being a “solid brand with a clear message”, and delivering a product that economically, responsibly and pragmatically appeals to consumers.
“The Just mission is to do things better in all aspects of our business, from sourcing to our packaging,” said Ira Laufer, CEO Just Goods. “We believe a package should protect and deliver its contents with minimal environmental impact, with the highest quality in sustainability, function and consumer appeal,” he said.
“The Tetra Top package is made from 82 per cent renewable resources, primarily FSC certified paperboard and bio-based plastic derived from sugar cane. This package allows us to provide our customers a better solution, while fulfilling our global mission of reducing plastic pollution.”
Charles Brand, Executive Vice President Product Management and Commercial Operations at Tetra Pak, said the manufacturer was delighted to see Just Water winning such a prestigious award. “This confirms that carton packaging is very relevant for the water category, especially for brands that want to do more for the environment, without compromising convenience and functionality for the consumer,” he said.