Close×

The Victorian beer brand Furphy will now be available in a can format.

Furphy Refreshing Ale was launched in 2014 and is brewed in Little Creatures Geelong Brewery using only Victorian ingredients sourced from local regions such as Wimmera and Eurobin.

The beer is currently available in bottles and on tap across Victoria, but the product will also be released in cans from late-April.

The company said the demand for cans had been growing, and the Geelong brewery now has the capacity to produce this format.

Furphy pays tribute to the Furphy family of Shepparton, Victoria, who produced water tanks and delivered fresh water supplies to Australian Army personnel during World War I.

Marked with the trademark ‘J. Furphy & Sons’, the tanks became popular gathering points where soldiers exchanged stories, gossip and rumours – much like today’s water cooler conversations.

Food & Drink Business

We are living in the ‘purpose generation’ where brands need to show what they stand for, writes the founder of Social Mission Dora Nikols.

A draft bill for the Modern Slavery Act has been released as part of a nationwide move to make more Australian businesses accountable.

New Zealand's Keytone Dairy has raised $15 million in funds for its proposed listing on the ASX via an Initial Public Offering (IPO).