Close×

The Victorian beer brand Furphy will now be available in a can format.

Furphy Refreshing Ale was launched in 2014 and is brewed in Little Creatures Geelong Brewery using only Victorian ingredients sourced from local regions such as Wimmera and Eurobin.

The beer is currently available in bottles and on tap across Victoria, but the product will also be released in cans from late-April.

The company said the demand for cans had been growing, and the Geelong brewery now has the capacity to produce this format.

Furphy pays tribute to the Furphy family of Shepparton, Victoria, who produced water tanks and delivered fresh water supplies to Australian Army personnel during World War I.

Marked with the trademark ‘J. Furphy & Sons’, the tanks became popular gathering points where soldiers exchanged stories, gossip and rumours – much like today’s water cooler conversations.

Food & Drink Business

Suntory Oceania has appointed Bríd Drohan-Stewart as CMO for Suntory Beverage & Food Oceania. Drohan-Stewart joins from Woolworths Group, where she is currently Marketing Director of Fresh/Fresh Food People.

US premium cocktail mixer producer, American Beverage Marketers (ABM), has signed a new Australian distribution partnership with Spirits Platform, transitioning from Sazerac.

Treasury Wine Estates has unveiled a $15 million low- and no-alcohol (LoNo) wine production facility in South Australia’s Barossa Valley, marking a major step in the company’s push to lift quality and scale in the fast-growing category.