Coca-Cola Japan has introduced the world’s first frozen slushies in hand-held squeeze pouches.
According to Sora News 24, the frozen Coca-Cola pouches have been in development for eight years and went through 100 prototypes before landing on this design and formula.
Ensuring the Coca-Cola flavours weren't watered-down with freezing was a challenge.
The first frozen soda pouches on the market are Coca-Cola Frozen Lemon, which taste like classic Coca-Cola with a hint of lemon flavour, which the company says makes a refreshing, sherbet-like beverage for summer.
The frozen pouches went on sale on 16 April for 130 yen, or about $1.22. The pouches are re-sealable, and customers are advised to “massage” their pouches to get their desired degree of crunch and slushiness.
The frozen Coca-Cola pouches will be sold pre-frozen in stores for people who want to have them right away, and also un-frozen, for people who want to take them home and put them in their own freezers.
Coca-Cola Frozen Lemon will not be the only frozen Coke product to hit the shelves in pouch form. Coca-Cola Japan has already announced that frozen Fanta pouches will be on their way soon.
It is hoped the frozen-pouch technology will be used in more countries in the future.