Global spirits company Bacardi is removing a total of 147 tons of single-use plastic in its Christmas gift pack designs this year.
Containing 50 per cent less plastic than last year, the Christmas gift packs are designed with inserts made from cardboard certified by the Forest Stewardship Council.
“As a family-owned company for nearly 160 years, we have crafted exceptional drinks enjoyed by generations of consumers,” said Rodolfo Nervi, vice president Global Safety, Quality & Sustainability for Bacardi. “We have achieved this long success by always looking to the future and doing the right thing for our consumers, our customers and our company," pointing out that the gift pack initiative is confirmation of this.
As part of its Corporate Responsibility program, Good Spirited, and in line with the United Nations Sustainable Development Goals (SDGs), Bacardi has set several goals which it is committed to achieving by 2025.
In addition to the company’s commitment to be 100 per cent plastic free by 2030, these goals include:
- 50 per cent cut in greenhouse gas emissions;
- 25 per cent cut in water consumption;
- 100 per cent key raw materials and packaging sourced sustainably;
- 100 per cent of product packaging to be recyclable;
- 40 per cent recycled content of product packaging materials;
- Zero waste to landfill at all production sites.
"We want to be the most environmentally responsible global drinks company and we will only achieve this ambition by constantly exploring and investing in new innovations, like sustainable alternatives to plastic, which will help us meet our environmental goals," adds Nervi.
The Christmas gift pack brand portfolio includes 100 per cent plastic-free designs for Bacardi, Grey Goose, Bombay Sapphire, Martini and Dewars and is available in select markets globally throughout the holiday season.