Packaging solutions company Ardagh Group has developed a thermochromic ink application which reveals a hidden message for consumers on cans.
Printing on aluminium cans uses two different thermochromic inks, which both develop the same colour when cooled down.
However, once the can warms up again, one colour disappears quicker than the other to reveal a hidden message for the consumer. The revealed message supports highly targeted marketing activities.
”Reveal Impact is a further development of Ardagh Group’s thermochromic inks, allowing beverage brands to communicate with customers via an out-of-the-box solution,“ product manager Nikola Kerkhoff said.
“The inks not only indicate the beverage’s temperature and thus the ideal drinking moment, but also facilitate the interaction with consumers.”
This product allows for tailored messages such as promotional slogans.
When the inks change colour in the consumer’s hand, both the drinking experience and the communication blend into one unique consumer moment, according to the company.
It can introduce a moment of suspense during parties or social events.
Reveal Impact broadens Ardagh Group’s portfolio of can finishings and is suitable for all types of drinks requiring a cooling process prior to consumption.
This story was sourced from the Active & Intelligent Packaging Industry Association. To learn more visit www.aipia.info.
