Amcor has introduced a new system for developing uniquely shaped and recyclable closures for wine and spirits.
According to the company, ShapeArt can help brands stand out on retail shelves or the ‘skyline’ of bottles in a bar with customised shapes.
While introducing ShapeArt to its product range, Amcor is also offering a comprehensive ShapeArt service. According to Nicolas Freynet, Amcor capsules general manager, the service will enable producers to work alongside Amcor experts through every phase of design and production.
“This not only speeds production, it also ensures customers receive the quality products and engineering support offered by Amcor,” Freynet said.
Amcor can help brand owners navigate ShapeArt’s printing and finishing options and engineer the architectural features of their custom closure. This collaboration includes testing the final product on their bottling lines.
Where bottling line modifications are required to accommodate the new closures, Amcor’s technical service team can advise on equipment and reconfiguring processes.
The result is a bespoke and recyclable aluminium closure that is intended to capture the eye, spark interest, and create a compelling first impression on consumers. The ShapeArt concept leverages Amcor’s Stelvin aluminium wine closure technology.
Amcor launched ShapeArt at the Unified Wine and Grape Symposium in Sacramento, California, on 5 February in the Amcor Booth.
Amcor develops and produces packaging for food, beverage, pharmaceutical, medical, homecare, and personal care products. The company’s focus lies in making packaging that is light weight, recyclable, and reusable.
In the first quarter of the current financial year, Amcor reported net sales of US$3.14bn, with a net income of US$66m. The company acquired flexible packaging manufacturer Bemis in 2018. Amcor is listed on the ASX and the New York Stock Exchange.