Amcor Rigid Packaging (ARP) is partnering with US-based Ron Rubin Winery for the launch of Blue Bin, a new premium wine packaged in a 750mL bottle made from 100 per cent recycled polyethylene terephthalate (rPET), including Plasmax, a glass-like oxygen barrier layer.
The company claims rPET gives the Blue Bin bottles several environmental advantages when compared to traditional wine packaging, including a reduction of greenhouse gas emissions, global warming, and other environmental impacts. Additionally, rPET wine bottles are lighter and shatterproof, allowing wine enthusiasts to enjoy Blue Bin at places they previously may not have been able to, including at the beach, by the pool, camping and other outdoor areas.
Amcor states that glass bottles account for 30 per cent of wine’s carbon footprint, saying it is the single largest environmental impact across the value chain of the product. A wine bottle made from PET is 85 per cent lighter than one made from glass and has one-third the greenhouse gas emissions, it adds.
In search of a responsible packaging alternative that allows consumers to enjoy the wine they love with less environmental impact, Ron Rubin Winery conducted a two-year assessment of wine packaging to develop a premium wine for eco-conscious wine-lovers. The Blue Bin bottles feature Plasmax technology, preventing the wine from ever touching the rPET, fully protecting the taste and quality.
“Plasmax is thin, glass-like oxygen barrier on the inside of the bottle. This protective barrier holds the wine, while the PET bottle holds the shape,” said Jonathan Jarman, Amcor Rigid Packaging marketing manager for spirits and wine. “This is truly a transformational moment for North American wine market, ushering in an era where the product’s packaging is valued and celebrated as deeply as the product itself. We are proud to work with Ron and his team to bring Blue Bin to customers across the country.”