Manufacturer of recyclable aluminium packaging in North America, CCL Container, has developed new aluminium bottle shaping capabilities that it says reflect long-standing wine bottle profiles.
The company says the new development is in response to ever-increasing demand for sustainability and freshness, while maintaining the profiles of conventional bottles for wines such as chardonnays, merlots, pinots, zinfandels, and many others, including champagne.
Designed with CCL Container’s BodyShapes shaping technology, these 750ml aluminium bottles are resealable with a threaded cap that can keep wine fresh for longer than a traditional glass bottle. In addition, the company highlights that aluminium bottles cool quickly and stay cooler for a longer period of time thanks to higher thermal conductivity and greater chill retention than glass or plastic.
The company claims that as the threading in the cap does not contain plastic, the entire container, made from virgin aluminium, is 100 per cent recyclable. Despite a wide diameter, aluminium bottles weigh less than glass bottles making them less expensive to ship.
“In spite of the fact that the wine industry continues to embody traditions that dates back many centuries, today’s brands and wine drinkers are more than ready for smart innovation,” VP of Sales for CCL Container, Kimberly Kizer said. “The new, aluminium wine bottles offer the best of ‘what is next’ in terms of quality, freshness, sustainability, and unique branding opportunities.”
From a marketing perspective, CCL Container says these bottles stand out on the shelf as they are no longer constrained by decorating limitations of traditional paper labels. Multi-colour lithography in as many as nine colours, embossing and debossing of graphics and logos, and a variety of other design options and finishes is all possible it says.
