• Global brands will participate in the AIPIA congress.
    Global brands will participate in the AIPIA congress.

With smart packaging a sector gaining traction, interest is high in the eighth Active and Intelligent Packaging Industry Association (AIPIA) Congress to be held in November in Amsterdam.

Scheduled for 18-19 November at the Beurs van Berlage venue, the Congress will feature speakers from around the world as well as the Seeing is Believing demonstration area.

According to Eef de Ferrante, managing director of AIPIA, more brand owners are attending the Congress each year, which aims to focus on real business development for active and intelligent packaging technologies rather than simply workshops and panels.

“We are working with our members to build an industry, not just to run another conference,” he said.

More than 400 delegates are expected at the event, at which over 40 speakers will share their expertise on the latest developments and how they can be combined into complete solutions.

“More contacts are made and deals initiated at the AIPIA Congress than any other event of its kind, but that is not a difficult claim to make because our event is unique for this sector.

“There are several other excellent events for RFID/NFC, printed electronics, and areas such as active material innovation, but it is only the AIPIA Congress which brings the whole ecosystem all together and works with the brand owners to give them a full business context in terms of their packaging,” said de Ferrante.

Martine Groeneveld, project director for the Congress, said host city Amsterdam will be an ideal venue for the event.

“In a previous event we invited people to come and enjoy some Brain Training. Well, this year we have adopted the slogan of another great Dutch city, Eindhoven, to describe the AIPIA Congress this year. Think of us as a Brain Port! Just plug in to come and learn all you need to know about active and intelligent packaging,” said Groeneveld.

Registration is open now.

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