Delegates at the Active and Intelligent Packaging Industry Association’s (AIPIA) global congress in Amsterdam in November will hear from an expert in IoT-based packaging sensors.

Eric Huang, Candibell.
Eric Huang, Candibell.

Dr Eric Huang, CEO of Candibell, will discuss how his company took inspiration from the sport watch to develop a system for real-time remote analytics and automation of commerce.

“The vision is beyond making transactions and purchases easy and more accessible – it is about automating reordering based on usage, not on a pre-defined time schedule,” the AIPIA said on the event page for his presentation.

“The sensor Candibell developed had to meet a number of criteria: it had to be small; low cost; have excellent sensing and feedback capabilities; be generic – so compatible with different products and pack formats; and reliable and durable.”

The small, low-cost sensors can be attached to bottles and packages of different shapes and sizes. The Candibell server will use each product’s correct model to make a prediction based on the specific usage patterns of different customers.

“Candibell Sensors communicate with Candibell Hub via Bluetooth LE; this allows the company to build the sensor into a smaller form factor and enables the sensor to work for up to 2 years without replacing its battery.

“Usage analytics are accessible by vendors and merchants. It helps them better understand their customers and allow further actions to be defined and performed intelligently,” the AIPIA said.

Huang is one of a broad range of industry experts who will speak at the AIPIA World Congress in Amsterdam on 18-19 November. Registration is open now.

Food & Drink Business

Experiential marketing start-up Brandcrush has raised $1 million to build its domestic business while further developing its offering in the US.

Federal Treasurer Josh Frydenberg has told Food & Drink Business he won't comment on the proposed takeover of Bellamy's Australia by China's Mengniu Dairy Company.

Perfection Fresh has acquired Queensland-based strawberry distribution and marketing business, Berry Yummy Marketing. It includes exclusive licences to new varieties from Plant Sciences Inc.