Wonder is the latest bread brand to boost its sustainability credentials, announcing on pack the 100 per cent recyclability and 25 per cent reduced plastic content of its bread bags.
Consumers can now return Wonder bread bags to be recycled via REDcycle collection points across participating stores.
The move is the latest step by Wonder to meet its sustainability goals, following the launch of its Wonder Recycling Rewards back in April, a recycling program for bread bags in Aussie schools.
Through the program, over 1000 schools across the country collected bread bags for recycling, which in turn have been repurposed into playground equipment, diverting thousands of kilograms of plastic from landfill.
In the coming months, Wonder has plans to potentially remove almost 50 million small pieces of plastic from the waste stream annually through the introduction of cardboard bread tags, following other bread brands like Tip-Top who have already taken this step.
“A big focus is on reducing the impact of plastic on the environment, so initiatives such as our 100 per cent recyclable bread bags, made with 25 per cent less plastic, and our recyclable bread tags, will help significantly reduce plastic waste,” said Cheree Andrews, senior marketing manager – Baking, Wonder.
Reducing carbon emissions forms part of Wonder’s sustainability journey, and with that in mind, as of July this year, every loaf of Wonder bread produced will be made using 100 per cent renewable electricity.
Wonder joins other bread brands Helga’s and Tip Top in addressing packaging sustainability.
