• For National Recycling Week, Kellogg Australia, REDCycle and Replas are teaming up to improve Australians' understanding of soft plastic recycling. (Photo Credit: Replas)
    For National Recycling Week, Kellogg Australia, REDCycle and Replas are teaming up to improve Australians' understanding of soft plastic recycling. (Photo Credit: Replas)
  • For National Recycling Week, Kellogg Australia, REDCycle and Replas are teaming up to improve Australians' understanding of soft plastic recycling. (Photo Credit: Replas)
    For National Recycling Week, Kellogg Australia, REDCycle and Replas are teaming up to improve Australians' understanding of soft plastic recycling. (Photo Credit: Replas)
  • For National Recycling Week, Kellogg Australia, REDCycle and Replas are teaming up to improve Australians' understanding of soft plastic recycling. (Photo Credit: Replas)
    For National Recycling Week, Kellogg Australia, REDCycle and Replas are teaming up to improve Australians' understanding of soft plastic recycling. (Photo Credit: Replas)
  • For National Recycling Week, Kellogg Australia, REDCycle and Replas are teaming up to improve Australians' understanding of soft plastic recycling. (Photo Credit: Replas)
    For National Recycling Week, Kellogg Australia, REDCycle and Replas are teaming up to improve Australians' understanding of soft plastic recycling. (Photo Credit: Replas)
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A quarter of Australians don’t know how to recycle soft plastics, research by Kellogg’s Australia has revealed. Conducted by Pure Profile, the study found just over half those surveyed weren’t aware soft plastics could be recycled into every day things.

Snapshot:

  • soft plastics can take up to 650 years to start breaking down if not recycled properly;
  • more than half (53%) of Aussies aren’t aware soft plastics can be recycled into everyday products;
  • 69% of Australians feel they lack knowledge on recycling, stopping them from recycling, however they are open to learning more;
  • 90% of the nation would be more open to recycling if they knew how the products would be recycled; and
  • 85% of Aussies are unsure of the process of recycling soft plastics

As part of National Recycling Week, Kellogg’s has partnered with REDcycle and Replas to increase awareness about what plastics can be recycled and where.

Soft plastics, the kind that can be scrunched into a ball, can be turned into low maintenance and durable products that are designed to last. This includes cereal liners. 

The research found 90 per cent of Aussies admit they would feel more comfortable recycling if they had a deeper understanding of where the plastics were going. To help raise awareness of the fact that soft plastics can be recycled, and inspire Aussies and kids alike on recycling soft plastics, Kellogg’s Australia has worked with REDcycle and Replas to create sustainable planter boxes, made with recycled soft plastics.

Tamara Howe, director of corporate affairs & general manager at Kellogg’s New Zealand said: “Australian’s want to recycle but with so much information out there, it can be overwhelming and confusing. Our research has shown 69 per cent of the nation feel their lack of knowledge actually stops them from recycling.

“As a founding partner of REDcycle, we want to cut through the clutter and share the simple message that our Kellogg cereal liners along with other soft plastics can be converted into sustainable products that last.”

Kellogg’s cereal liners along with other soft plastics can be recycled via the REDcycle recycling initiative where plastic packaging is collected from the REDcycle drop-off bins at Coles and Woolworths every week.

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