The Ferrero Group has introduced a new polypropylene (PP) eco-designed box for its iconic Ferrero Rocher range, which should save approximately 2000 tonnes of plastics globally within the first year of its launch.
The new eco-designed boxes contain 40 per cent less plastic for the 16-piece and 38 per cent less plastic for the 30-piece and will have at least 30 per cent lower carbon footprint. Additionally, when a box is recycled, it has an even lower climate impact – reaching a 70 per cent lower carbon footprint versus the previous box.
To create the new box, the R&D team at Ferrero worked to develop and trial over 29 different plastic resins working with leading materials expert, Milliken. The result is a new eco-designed box which will progressively reduce the use of plastic and impact on the climate, while maintaining the iconic box’s transparency, and guaranteeing the same high-quality product that consumers have come to expect.
Jerome Gray, president Global Marketing Premium Chocolate of The Ferrero Group, said, “For nearly 40 years, Ferrero Rocher has been helping our consumers to celebrate life’s golden moments. Today our new eco-designed box enriches those experiences further by making them more sustainable. So, our consumers can enjoy and savour Ferrero Rocher with their loved ones, while being confident that we are doing our part to reduce the impact of our packaging.”
Fabio Mora, Global Packaging director of The Ferrero Group, said, “The Ferrero Rocher eco-designed box is a clear example of our dedication to enhancing packaging circularity. We worked in close partnership with Milliken who brought its innovative and critical thinking to help reduce the environmental impact through the use of a new polypropylene material for the Ferrero Rocher box.”
The new box formats and packaging components will evolve towards more sustainable packaging by 2025, in accordance with the Ferrero company commitment.
Once the implementation of the new eco-designed boxes is complete across the entire Ferrero Rocher box portfolio, the full impact of the project is estimated at approximately 10,000 tonnes less plastic used.
Ferrero will begin to introduce the new eco-designed boxes in a phased roll out around the world starting from September 2021, starting with its best-selling products; the Ferrero Rocher 30-piece which will arrive in Australia and New Zealand before Christmas 2021, and the 16-piece which will be on local shelves in 2022.
