Household soft plastic recycling initiative Curby has introduced a new Curby Program Bag, which the company says marks the beginning of a traceable, circular solution for soft plastics.
The bag is designed to simplify soft plastic disposal. Households can place it in council-approved yellow-lidded bins or return it to participating drop-off points. Each bag features a unique code that allows it to be tracked through the collection, sorting and remanufacturing process. As Curby explains, “this traceability aims to build consumer trust in the recycling pathway for soft plastics.”
The bags are made from 80 per cent recycled soft plastics, with some of the material coming directly from the Curby Program. To activate tracking, users scan each Curby Bag using the Curby app. Bags are delivered via a monthly subscription, with 12 bags available from $2 per month.
The initiative forms part of the wider Curby Program, created to tackle hard-to-recycle materials like soft plastics. It also includes Curby Rewards, which the company calls “Australia’s first consumer recycling loyalty program.” Every time a household scans and recycles a Curby Bag through an eligible stream, they earn entries into a prize draw.
As Curby puts it, “the more bags users recycle, the more chances they have to win rewards.”
Curby partners with iQRenew, with material collected being recycled at iQRenew's SPEC facility in Taree. PKN recently reported on a landmark collaboration for circular packaging innovation, in which three Central Coast-based companies – iQRenew, Curby and TrendPac – have joined forces to turn soft plastic waste into a functional component for consumer homecare products, marking an Australian first.
