Ahead of Easter, Cadbury Australia is making reductions to the amount of plastic and cardboard used in its packaging for select Hollow Hunting Eggs and Easter Gift Boxes sold in Australia and New Zealand.
The Cadbury Hollow Hunting Egg plastic crates will move to 12 and 24 pack cardboard cartons, which brand owner Mondelez International says will amount to saving 131,000kg of plastic. Meanwhile, the plastic blister and excess cardboard in some Cadbury Easter Gift Boxes will also be removed, claiming a saving of over 200,000kg of packaging.
“This is one of the biggest and boldest packaging changes we’ve ever made to our Easter range,” said Ben Wicks, VP marketing Mondelez International. “Over the last two years, we have been working hard to re-design our packaging footprint, preserve the taste and quality of our Easter products, and deliver a positive change for Cadbury fans. The move forms part of Mondelez International’s commitment to make its packaging better for people and planet, through reducing packaging, evolving packaging, and improving recycling systems.”
“We'll be working hard to make sure people are able to find the new look packs in store as well as sharing why we've made these important changes” Wicks continued.
The company recently invested in Licella Holdings, to progress one of the first advanced recycling facilities in Australia. Licella will use its innovative Catalytic Hydrothermal Reactor (Cat-HTRTM) technology to recycle soft plastic waste into a crude oil suitable to produce new food-grade plastic packaging.
Earlier this year, Cadbury also launched its Snacking Right Hub, a mobile friendly digital platform providing customers with up-to-date recycling and disposal advice.
