Oil Garden has launched its new sustainable essential-oil-based product range, in packaging made from 100 per cent recycled plastic.
The Byron Bay-based company is aiming to meet consumer demands for natural and more sustainable products by launching its new Personal Care Shower range, and states that millennials in particular “support and believe in products and services that come from companies who are committed to positive social and environmental impact”.
The green bottles were made in Victoria from 100 per cent consumer recycled PET plastic. The packaging and the labels are also recyclable, as well as the the scrub tube packaging, which is made from a combination of virgin PE and sugar cane resin from a renewable source.
Oil Garden said, “Whether it is recyclable, made from recyclable materials, or biodegradable, packaging has become a key focus for consumers and brands.”
The new product range has three variants – Focus & Clarity, Tranquil & Calm, and Energize & Rejuvenate – and is available in Chemist Warehouse, select health food stores, and online.
The new range taps into the consumer preference for natural skin care products. Oil Garden says global claims for natural skincare increased by 24 per cent in the last year, and market analysts predict that 30.9 per cent of the global skincare market is expected to be made up of natural or organic brands by 2024.
